There are several places where time zones appear. They include:

1. The host's timezone
2. Your profile timezone
3. The Events module

You'll also need to make sure that the server is set to the right time.

Check everything ... three times!

Hi, thanks. I've gone through Admin-Site Settings and checked that it's set to the correct timezone. I've gone in to Users and set the Admin profile to the correct timezone. I've gone in to the Events module, changed the timezone but, although it goes through the motions of making the change, the module remains locked into Pacific.
I can't do anything with the server - that's up to the hosting company. If the Events module is being governed by the geographical location of the hosting server then I simply can't use it.

Hello,

Just had a look, I think they are trying to trick us ;-)

There are two areas in the events module where you need to set the time zone.

1) go to the module menu / time zone update (admin)
2) go to the module menu / settings / events module settings / general settings / event time zone

That worked for me, thanks,

Thanks Lee, I received your email microseconds before deploying the hammer

Had it not been for the very obvious "Time Zone Update (admin)" option on the first menu, I probably would have dug deeper and found the second instance. Not exactly intuitive, huh?
It works for me too, now - thanks for your efforts.